Archive for the Social Media
5 Ways to Customize Your Facebook Fanpage Timeline
March 12th, 2012
With the deadline for the new Facebook timeline fast approaching on March 30th, 2012, you will need to convert to the new format sooner rather than later. Your current images may not be optimized to fit the new timeline format. You will also need to set a Cover Photo to make your page look more professional. In addition, calls to action on the new Cover Photo are not allowed under the terms of service. So what can we do to continue to get more Likes with the new Timeline format? Below are five ways to customize and optimize your Facebook's timeline...
1. Direct people from your website to a Welcome tab
If you currently have an iframe page tab setup to direct fans to a call to action (most likely to click the "Like" button), it will no longer default to that page from your vanity URL. However. each tab still has an unique URL that you can use to send people directly from your website, article, signature, etc. One benefit of the new tab pages is more horizontal space to get your message across.
2. Point arrows on your Welcome page to the top right
The Like button used to be in the top left area of a Page tab. On the new Facebook tab pages, the Like button is in a fixed position on the top right of the Page tab. If you currently have an arrow on an iframe Page tab, you should probably change it to point to the top right.
3. Use custom tab images for calls to action
On the new Facebook timeline, there are visible tab images (111 x 74 pixels) which contains plenty of room to include text and images. You can get creative with these by adding call to action text within the images too. You can also select which tabs you want to be visible.
4. Add a Click Like arrow to your Profile Picture
Although Facebook doesn’t allow calls to action on your Cover Photo, they don’t say anything about having a call to action on your Profile Picture. You can sneak in a subtle suggestion to click the Like button that’s to the right of your profile picture.
5. Pin and/or Highlight great content on your timeline
You can pin specific content to the top of your timeline and pinned posts will stay at the top for seven days. If you have a particularly popular blog post, be sure to pin it (and pin it again). You can also highlight specific content on your timeline which will increase the size of the post on the timeline.
Make sure to test multiple approaches to find what works best for your brand and remember that people will be more willing to Like your page if they see it as a source of great content that’s relevant to them in some way.
Please post your comments below with any approaches or tips to maximize the new Facebook timeline.
Category: Advice, Social Media
Tags: niche website, Turnkey Business, turnkey niche blogs, turnkey niche website, turnkey websites
3 Methods to Increase Your SERP
January 12th, 2012
Here are three methods to use to get your website higher in the search engine results.
Method 1: Search Engine Optimization
Search Engine Optimization or SEO is either taken very lightly or ignored all together which leads to results that are undesirable. What exactly are you planning to target and what is your Audience? Conduct a market analysis of it and filter out 10 key phrases that best suit your niche. If your website is fresh and /or you have just started with your online business, target light-weight (less-researched) key phrases. Try targeting more of long-tailed key-phrases rather than single keywords. Give proper Title, Meta, and appropriate Alt tags. Check your content in relation to your title, keywords and meta tags you have and see that your page gets easily downloaded.
Method 2: Link Building
Once you are done with On-page optimization, put your best of efforts to gain as much inbound links you can. There are multiple ways that you can work on to achieve this for your website. At the outset, submit your website URL to 100+ Search Engines and 500+ Quality online directories that give you quality links back over time (not all at once). Write good relevant articles and submit them into quality Article directories and websites. Put Ads into free classified directories. You may also go for link-exchange campaigns but be picky about what type of websites to exchange with (try to stay away from websites in bad neighborhoods).
Method 3: Social Media
Make a list of quality social networking sites where in you can go and bookmark your important web-pages into these social sites. You may also create your blogs (relevant to your services), post good content on these and make them more interactive for more visitors to visit them. One such good social marketing is posting comments into good blogs or forums and thereby creating a rich link-base. You are sure to get high traction through social media marketing.
Buyers rely heavily upon search and social media for researching products and services. It is therefore critical that you not only have relevant and detailed content on your website, but you must be showing up where they are searching for you. To do so you must undertake an integrated and comprehensive search and social media marketing effort.
8 Tips to Get More Traffic to Your Website
January 10th, 2012
1.) Blog frequently
Most newbies dislike hearing this. Trust me when I say that the struggle for content is ongoing. New bloggers, however, feel like it's just happening to them. The truth is, don't get a blog just to have a blog. Get it and keep it updated. It's the quickest way to gaining traffic.
How often should you blog? Three times a week.
The best days to blog? Some studies have shown that Tuesday, Wednesday, and Thursday are key days for blogging. However, more importantly I think it's being consistent on the days you do pick to post.
2.) Stay on point
Stay on point, stay on topic. Why? Because if you don't you'll lose readership. Once someone commits to your blog they want to keep reading relevant information on your niche. So don't blog about Aunt Ethel's pot roast recipe unless it relates to your niche.
3.) Plan your blogs
While spontaneity is the catalyst for creativity, planning is a good way to stay on track. Start to map out key dates that you want to blog about that have some relation to your topic - this way when you're at a loss for topics, you can always pick one from your list of planned out blogs.
4.) Invite comments on your blog!
This is really important! The more folks you can get commenting, the quicker your blog will get passed around. If you have a "no comment" feature on your blog, remove it! You want people to be able to comment and give feedback. In fact, at the end of every blog, why not invite readers to comment? If you start getting a lot of responses to this, begin featuring your favorite comments in future blog posts!
5.) Comment on hot topics in the news
The quickest way to get traffic is to get your website featured on a high-traffic site. But how can you do this? By commenting on news stories. Most major news sites have a feature that will list blogs that are talking about the various news stories. Not all websites get featured but: a) iif your topic is related to the story they've featured; and b) you've written an insightful post on the topic, you'll likely get listed.
6.) Digg yourself
Make sure that your website has a social bookmarking feature. Sites like Digg and http://Del.icio.us are great places to get started. You can go there, sign up for an account (very easy to do) and then follow their instructions for bookmarking your individual posts. This is important! You don't want to bookmark the blog but rather, the posts. The posts will then show up in these sites and, hopefully, other folks will bookmark them as well. Even if no one else bookmarks your posts, it doesn't matter. You can still get traffic by being positioned on these sites. Super simple to do, go ahead, give it a shot!
7.) Twitter and Facebook your posts
Have something to say? Sign up and start posting your messages with links back to your posts. You can also post from your smart phone. You can not only use it to promote your posts but whatever you want. It might sound like a "who cares" idea, but it can generate traffic.
8.) Syndicate yourself
Using simple RSS feeds through http://www.FeedBurner.com you can syndicate yourself and let folks subscribe to your blog. If they don't have a way to subscribe to your blog, they may forget you altogether. Once someone subscribes, every time you post new content it will notify them. And the best part? Your messages won't get stuck in someone's spam filter. They'll get the notification, head to your blog and voila! Your readership stays engaged and growing.
It doesn't take much to grow a blog, just a little dedication and creativity. Happy blogging!
Feel free to leave any tips you might have to generate more traffic to your website below in the comments.
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- Social Media (3)
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