All of us want visitors to our website but most importantly we want them to stay and buy on our website. Below is a list of five techniques to drive visitors from your website screaming “Get me outta here!” In the event you prefer being alone with your website and don’t want all those pesky prospects troubling you, then adhere to the guidelines below and you’ll get rid of them quick as a blink.
1. Don’t point out on your website what you do or what you sell. Make it a complete secret. It’s like a secret club — your visitors are left in the dark. Have you been to websites like this where you show up and think “What the heck is this site about?” If you’re not presenting a clear statement about why your visitors should spend their money (or at least come back again), then you’re on your way to the bottom of the pit.
2. Overwhelm visitors with lots of information. It’s almost as bad as the “What the heck is this site about?” websites. As a visitor, you know the sites I’m talking about. The page opens and your jaw drops. There is a sea of banners and links almost everywhere. Where do you go? What do you do? I’ll tell you what I do: Click the little “x’ in the upper right-hand corner to get the heck out of there!
3. Make the ordering process really difficult. There is nothing I love more than putting products into my shopping cart and then spending twenty or so minutes figuring out how to set up an account and pay. Guess what? I sure don’t click the ‘contact us’ button. I click the “x” instead. You’ve succeeded in getting rid of another pesky visitor who wanted to spend money.
4. Populate your website with out-of-date information and broken links. Phew. You dodged a visitor with that one. They clicked on a link that was broken — and off they went.
5. Ensure there’s no way for an interested prospect or business partner to make contact with you. Heaven forbid, you might get some spam if you have your contact information on your website.
Thank Goodness you don’t have those gosh-darned shoppers emailing you while you are trying to read up on your favorite celebrity’s romantic endeavors.
Obviously, I’m being goofy, but you do know that these examples are true. You’ve seen websites that seem like they are trying to drive you away. If you are spending time and energy putting up a website to make money, build a list or for any specific reason, then make sure you do it right!