Here are three methods to use to get your website higher in the search engine results.
Method 1: Search Engine Optimization
Search Engine Optimization or SEO is either taken very lightly or ignored all together which leads to results that are undesirable. What exactly are you planning to target and what is your Audience? Conduct a market analysis of it and filter out 10 key phrases that best suit your niche. If your website is fresh and /or you have just started with your online business, target light-weight (less-researched) key phrases. Try targeting more of long-tailed key-phrases rather than single keywords. Give proper Title, Meta, and appropriate Alt tags. Check your content in relation to your title, keywords and meta tags you have and see that your page gets easily downloaded.
Method 2: Link Building
Once you are done with On-page optimization, put your best of efforts to gain as much inbound links you can. There are multiple ways that you can work on to achieve this for your website. At the outset, submit your website URL to 100+ Search Engines and 500+ Quality online directories that give you quality links back over time (not all at once). Write good relevant articles and submit them into quality Article directories and websites. Put Ads into free classified directories. You may also go for link-exchange campaigns but be picky about what type of websites to exchange with (try to stay away from websites in bad neighborhoods).
Method 3: Social Media
Make a list of quality social networking sites where in you can go and bookmark your important web-pages into these social sites. You may also create your blogs (relevant to your services), post good content on these and make them more interactive for more visitors to visit them. One such good social marketing is posting comments into good blogs or forums and thereby creating a rich link-base. You are sure to get high traction through social media marketing.
Buyers rely heavily upon search and social media for researching products and services. It is therefore critical that you not only have relevant and detailed content on your website, but you must be showing up where they are searching for you. To do so you must undertake an integrated and comprehensive search and social media marketing effort.